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Fresh veg sales at retail up 16% from year-ago levels

FRESH VEGETABLE SALES WAY UP THANKS TO PANDEMIC. Produce Industry journal 'The Packer' is reporting that with more Americans cooking at home, compared to year-ago-figures, fresh produce sales are way up, most especially fresh vegetables. Caleb, Megan & Jim

"Retail sales of fresh vegetables continue to significantly exceed 2019 as many consumers continue to eat more meals at home during the COVID-19 pandemic…

"In that environment, fresh produce sales for the week ending July 12 were up 11% to $1.39 billion, according to IRI. Fresh vegetable sales were up 16.1%, while fresh fruit sales were up 6.5%…

"On the vegetable side, eight of the top 10 items saw double-digit gains, including the following with growth of 20% or more compared to last year: tomatoes (up 21.6% to $95 million), peppers (up 22.9% to $55 million), mushrooms (up 24.2% to $27 million), corn (up 44.2% to $38 million) and broccoli (up 20.6% to $22 million)…

"'We knew Independence Day was a tough bar to beat, so it was hard to say where everyday demand would land us in the non-holiday week,' Watson said in the release. 'I am pleased to see that everyday demand for fresh produce is strong, boosting sales gains back into double digits over year ago. But while the strong retail demand is a big plus for our industry, the reversal on opening in-restaurant dining is a devastating hit to foodservice produce sales.'"

Fresh veg sales at retail up 16% from year-ago levels

Retail sales of fresh vegetables continue to significantly exceed 2019 as many consumers continue to eat more meals at home during the COVID-19 pandemic.


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