NOT YOUR TYPICAL COMMERCIAL AD. Most commercials deserve a quick flick of the mute button. However, we believe you'll find this 2016 masterpiece on Vimeo (1:46) – honoring the 50th anniversary of 'The North Face' – is cut from a different cloth and establishes new pinnacles for brand identity.
Last month we again attended the Winter meeting of the 86-year-old 'Direct Gardening Association.' DGA is the trade group for those of us who make our living growing seeds and plants and sell them – in our case Organic Seed Potatoes (www.woodprairie.organic) – directly to gardeners.
Keynote speaker Mark Schaefer, longtime faculty member at Rutgers graduate marketing studies program, nominated this video as the best ad ever. With thanks to Cat Stevens, please watch and tell us if you agree. Caleb, Megan & Jim
Sound Design : Tanguy Meunier, Harry Knazan, Pierre-Hugues Rondeau Mix : Guillaume Houde, René-Pierre T. Guérin Music Editing : Pete Van Uytfanck,…